Latest blog articles

Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...

M-EPLI, along with the Maastricht Law & Tech Lab and the Institute of Data Science, hosted the online webinar ‘Researching Discrimination in E-Commerce and Online Advertising’ on the 4th and 5th of March 2021. Throughout the two-day event, speakers from different countries, institutes and...

As the title suggests: Beyoncé already knew that good faith can determine the fate of one’s actions. This is also true for registering trade marks. One should hence avoid bad faith practices, as defined by Court of Justice of the European Union (CJEU).

Christian Louboutin vs Van Haren Schoenen - The CJEU is to decide as to whether or not the red colour on soles of Louboutin shoes represents an aspect of a shape of the product, in which case it would not be protectable.