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What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

“Bartleby,” said I, “Ginger Nut is away; just step round to the Post Office, won’t you? (it was but a three minute walk,) and see if there is anything for me.” “I would prefer not to.”
 “You will not?”
 “I prefer not.”


‘Follow your heart.’ Anyone who faces an important choice, will undoubtedly hear this advice at times. Trust your gut feeling and everything will be all right. However, very often our intuition is wrong.  ^{(Dutch only)}