Latest blog articles
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What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...
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Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...
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Last week Dr. Benedikt Poser of the Department of Cognitive Neuroscience (CN) at the Faculty of Psychology and Neuroscience (FPN) received word from the NWO (Dutch Organisation for Scientific Research) that his team received the NWO Investment Subsidy Medium grant (MaGW) from the NWO’s division of...